Italian designer who founded a brand in 1913 which also has a subsidiary brand called ‘Miu Miu’ crossword

The Legacy of Mario Prada - From 1913 to Miu Miu

Mario Prada opened a leather shop in Milan in 1913. The pieces he sold were sleek, modern and built to last. Over a century later, the same standards draw people to the label.

The Prada Brand - A Timeless Elegance

Craftsmanship plus Innovation

Prada prizes two things above all - precise handwork plus new ideas. Mario Prada wanted goods that looked rich and lasted for years. Each handbag but also each carefully cut garment shows the label's close eye for detail and its pledge to top quality.

Timeless Style

Prada avoids short lived fashions. The brand keeps a plain, exact look where shape and use fit together. The result is clothing and leather goods that catch the eye yet remain usable. The same calm elegance returns each season - buyers who value restraint return to Prada year after year.

The Rise of Miu Miu

A Subsidiary with a Distinct Identity

In 1993 Prada launched a second label named Miu Miu after Miuccia Prada, granddaughter of founder Mario Prada. From the outset Miu Miu spoke in its own playful tone plus addressed women who wanted freer, bolder clothes than those offered by the main house.

Miu Miu's Playful Style

• Miu Miu clothes look light-hearted and fanciful - this spirit sets the label apart from the more restrained Prada line.
• The house uses loud colours, odd prints and unexpected shapes - it appeals to people who want a young, bold way to dress.
• Even with its own character, Miu Miu keeps the strict craft standards that the Prada name represents.
• The label balances new ideas with long held skills. Shoppers who care about fashion stay loyal because the offer is unique.
• Miu Miu's rise has strengthened the Prada Group's position at the top of luxury fashion. The two labels serve different tastes yet support each other.

Conclusion - The Lasting Legacy of Mario Prada

Mario Prada's business sense plus clear vision have left a deep mark on fashion. The Prada brand still wins admirers worldwide through strict quality and timeless style. The creation of Miu Miu expanded the Group's reach. The two names serve more clients and keep the firm at the peak of luxury fashion.